How the regressive fee works

Quick answer

The more you sell, the less fee you pay:

* Estimated USD pricing — confirmed at launch.

Plus the gateway fixed fee:

• PIX (BR only): R$0.49 platform + R$0.80 gateway absorbed by platform
• Card (Stripe): Stripe charges the seller directly (~2.9% + $0.30)

When it pays to upgrade

Calculate your breakeven:

• Free → Growth is worth it when revenue > $200/month

  • Free: $200 × 8% = $16
  • Growth: $9.99 + $200 × 3% = $15.99 → break even
  • Above that, Growth is cheaper

• Growth → Scale is worth it when revenue > $1,000/month

  • Growth: $9.99 + $1,000 × 3% = $39.99
  • Scale: $29.99 + $1,000 × 1% = $39.99 → break even
  • Above that, Scale is cheaper

Why this model

• Aligned incentive: you grow, the platform grows with you
• No friction to start: Free at 8% still beats Hotmart's 9.9% and Gumroad's 10% flat
• Rewards volume: established sellers pay up to 9× less in fees

Minimum sale value

$2 (R$10 in BR). Sales below that are blocked at checkout — protection against microtransactions that erase margin.

Common errors

• "My fee is higher than expected" → Check:

  • Current plan (might still be Free)
  • Recurrence: subscription renewals charge fees on each cycle
  • Coupon: doesn't affect fee, only the buyer-paid amount

• "Can I downgrade?" → Yes, anytime. But you lose benefits immediately (e.g., unlimited AI, branding without watermark).

Refund

• First payment: refund within 7 days (BR consumer law)
• Subscription renewals: no refund right (no "buyer's remorse" per legislation)