How to create and activate a discount coupon
1. Go to Coupons in the menu 2. Click "New coupon" 3. Fill in code (e.g. BLACK50), type (% or fixed), and value 4. Set validity dates and eligible products 5. S…
Quick answer
- Go to Coupons in the menu
- Click "New coupon"
- Fill in code (e.g.
BLACK50), type (% or fixed), and value - Set validity dates and eligible products
- Save → coupon ready to use
When you need this
Coupons are a classic lever for:
- Launches (early bird, first X buyers)
- Recovery from abandoned checkouts
- Black Friday and seasonal events
- Manual affiliate programs
How buyers use it
On the sales page, at checkout, they type the code and the discount applies immediately.
Available types
| Type | Example | When to use |
|---|---|---|
| Percentage | 50% off | Aggressive launch discount |
| Fixed amount | $30 off | High ticket — feels less like a "fire sale" |
Common errors
- Coupon doesn't show for buyer → Verify the coupon is active + within validity + includes the page's product
- Conflict with regressive fee → Coupon doesn't affect your plan fee, only what the buyer pays
- Multiple coupons → By default, only 1 coupon per checkout. Contact support if you need stacking.
Tip
For automated abandoned checkout recovery, generate a separate coupon like BACK10 and use it in recovery emails. Boosts recovery rate by 30-60%.